Berk E.

Product: WaFoLa (Chocolate Wafers)

 

Identify the need: Make a packaging design for the product you have chosen

 

Target Audience: Teens (12-18), the reason this product aims to this age group is because this snack are anti-hunger snack which basically stands for helping resist your hunger while you are waiting to eat or before eating food. Teens will love this treat because when they are on a tight schedule and certain times you will skip eating food. When you have a final exam coming up and you decide to study at lunch time, all you need to worry about is your exam and your appetite will be filled with the help of the Wafola Choco Wafers.   

 

Product Description: This product is consumed in two ways, one is when you are hungry and you are waiting to eat breakfast/lunch/dinner. The other way of consuming this product is when you are not hungry but you eat this snack just for the purpose of eating a snack/treat. This snack is not so sweet but it has a richer taste.  The reason why I came up with this product is because I struggle with this issue as well, I get really dizzy when I am so hungry and to help me to cure my dizziness I need to consume a snack quickly.  The packaging design of this product has been rarely in the markets, this packaging design is the reason why this product will stand out from the other wafer products.

 

Product Improvement: I think the product packaging design that my product is going with is pretty good overall. However there is still room for improvement, one thing that could be improved in this packaging design is the lack of space. I should have left a bit more space in my design, now my design seems like it’s squished in by everything on it. That would be the main improvement for my design.